2012: Our Top 10

December 28, 2012

prall Top 10 moments from the Prall Marketing crew

Happy holidays everyone!

As we round out this great year, we wanted to share our top 10 highlights from 2012:

  1. Our favorite PR stunt, the Pizzeria da Lupo van, was picked up by 5280 as the best Date Night.
  2. Liza’s dream of turning one of our clients into a cutout came true – check out Barry’s Merry Ideas at McGuckin Hardware!
  3. We have kept a whole new business we are creating top secret – can’t wait to tell you all about it!
  4. We discovered that all of our Facebook followers are more interested in garden photos than our business. Oh well, who doesn’t like a pretty picture.
  5. We are proud to say we have helped The Urban Almanac launch. We love Laurie and Erica – please subscribe.
  6. An unexpected accomplishment – we helped name a church. Congratulations Platt Park Church!
  7. Alix and Mallory have started an ongoing record of their favorite MC quotes (one of the best – “Aghh! It’s like the blind leading the blind, only I’m not blind and everyone else is.”).
  8. Our office buddies have grown to two – Cate AND Dottie!
  9. Prall Marketing has moved offices – same address, new space overlooking your favorite garden.
  10. The biggest news of all – the office now has a coffeemaker (it only took us a year).

We hope that everyone had a great 2012, we know that we did. Here’s to an even better 2013! See you next year!

Remember: Be inquisitive. Be curious. But do not say “The Big Itch” too fast…

The Prall Marketing crew


The Anatomy of a SERP

November 7, 2012

When you perform a search online the results are far from spontaneous and random. They are in fact the perfect mixture of content, timing and of course those crazy algorithms created by Google and Yahoo. We often are asked by clients how they can get their website to show up on that coveted first page [...]

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Law Firm Marketing – Guest Blog by Merc Pittinos

October 4, 2012

Merc Pittinos is a shareholder at Burns, Figa & Will, P.C. He focuses his practice in the areas of real estate and commercial litigation. Since 1980, Burns, Figa & Will attorneys have provided practical solutions and individualized attention for their clients. Attorneys at the firm focus in a broad range of specialized practice areas including [...]

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Pithy & Profound – Guest Blog by Steve Koloskus

September 6, 2012

For those of you who have been following our garden photos on Facebook – we thought it was about time to give some attention to the master gardener: Steve Koloskus of Extra Strength Marketing Communications. When asked to write about gardening as a creative outlet, I wish I could come up with something that hasn’t [...]

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Know Your Facts

August 29, 2012

With the transition of so many companies and brands utilizing online tools in their marketing plans, we strive to stay on top of the latest and greatest trends and studies. Having statistics and facts to use when talking about social media, blogging, Internet usage and new technology is not only important for us to sound [...]

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My Big Year

August 21, 2012

I am proud to say that I have just survived my first year in the “real world” and even more proud to say that I spent it working at Prall Marketing. Over the past year I have been challenged, pushed, and learned more than I ever expected. I am lucky to work in a place [...]

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Focusing on Service: The New Strategy of McGuckin Hardware

July 19, 2012

We have recently launched a new campaign for McGuckin Hardware. We have been excited to watch as the new branding and advertising campaign has started appear in the Boulder market. Here is one of our favorite ads (to date) and little bit about how we developed the strategy behind the campaign. McGuckin Hardware is a [...]

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Fire Fighting (for Non-Firefighters)

June 27, 2012

As fires spread across our state, we are finding ways to stay informed. Below are links to the most up-to-date news and ways that you can help. I don’t know about you, but we have had more than a few concerned calls from across the country, so it is really helpful to have a little [...]

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Content is King – Guest Blog by Brian Egan

June 13, 2012

This week’s guest blog post is from Brian Egan – Co Founder and CEO of Evolve Vacation Rental Network. We all blog, Tweet, Facebook, and now Pin. It’s no longer a question of if your company is doing it — the question is how well are you doing it? When it comes to content creation [...]

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On a Side Note

June 1, 2012

At Prall Marketing, we love to learn, find fun new things and laugh. We decided to create a series, sent out in our social media platforms, called “side notes.” These are weekly tips, tools, fun things to do, or things we find entertaining.   It is a welcome break and insight into the lighter side [...]

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Fundamentals of Email Marketing

May 30, 2012

If you use e-communications as part of your marketing strategy, you know the dreaded fear that your email will either be deleted immediately or left unopened in a busy inbox. With so many businesses utilizing e-communications, there are tips and tricks that we suggest in order to entice people to open your emails, read and [...]

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The Power of Recorded Voice in Branding – Guest Blog

May 16, 2012

We are thrilled to have Heather La Montagne, a seasoned marketing consultant and personal historian, as this week’s guest blogger. Wherever possible, Heather blends facets of her varied passions to amplify clients’ experiences and results. One such example of both her expertise in action is capturing the essence of a brand uniquely via audio recordings. [...]

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You Can’t Replicate Invention

April 25, 2012

In Liza’s house they have an “Invention Book” where it is common practice for each member of the family to jot down his or her newest and greatest problem-solving invention and share it with everyone. Why? To bring a fresh perspective to problem-solving. Instead of getting caught up in a problem or being frustrated when [...]

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The Role of Intuition in an Ever-Changing Marketplace AKA Gut-Based Marketing

April 18, 2012

This week’s guest blogger is Beth Barbee, owner and president of Darwin, Inc., a boutique branding firm for companies at any point in their business lifecycle. Webster’s defines intuition as “the immediate knowing of something without the conscious use of reasoning.” AKA, gut instinct derived from common sense, practical experience, and a general appetite for [...]

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Measuring the Success of Your Online Tools

April 12, 2012

In the age of online marketing, it can be difficult to get a sense of what is working for your business and what isn’t. It is important to monitor trends and analytics in order to accurately track success and ensure you are spending time and resources efficiently.   In order to gauge the success of [...]

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Media: as Creative as the Creative Itself – Guest Blog, Explore Communications

April 4, 2012

This week’s post is a entry by Brett Grischo, owner and mastermind behind Explore Communications, a full service media planning and buying firm: Attention all advertising people! Yeah you – Account Executives, Creative Directors, Marketing Directors, clients, agencies, PR folks, digital experts, and even you college kids thinking you’d like a career in advertising. Listen [...]

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Ask and you Shall Receive.

March 28, 2012

In a recent blog post, we highlighted the importance of identifying your audience in order to more efficiently set goals and create smart marketing strategies. What better way to learn more about your customer base and their patterns than by talking to them directly and asking for their input? Surveying is a powerful tool that [...]

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Brand Personality on Wheels

March 20, 2012

Two restaurateur masterminds, the “Best Pizza in Boulder”, and an enjoyable atmosphere give you a restaurant with a lot of personality. Our client Pizzeria da Lupo in Boulder certainly has that. Owners Jim Cohen and Ken Wolff have created a restaurant, which focuses on amazing food and customer service, but also exudes the feeling of [...]

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At the Risk of Stating the Obvious…

March 15, 2012

The smartest strategies in marketing your business do not always need to include the most cutting edge technology or revolutionary concepts. Sometimes it is recognizing and embracing the most basic of your assets that lead to great marketing opportunities. This may seem like common knowledge, but focusing your efforts around a fundamental asset can allow [...]

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Time to Make the Donuts

February 28, 2012

We know you want to sell more donuts. But, do you want to sell more donuts to the same customers or attract new customers? By drilling down to a more specific goal or set of goals, it is easier to create strategic tactics that address those goals. We live in a world of tactics and [...]

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Avoid the “Social Median”

February 22, 2012

In the ever-changing field of social media, it is easy to be a part of all the newest trends. What is rapidly becoming important in this field is differentiating yourself and using each platform to it’s fullest potential.  Take LinkedIn for example. Everyone has a profile that they either set up and forget about or engage [...]

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McGuckin Hardware: The Importance of Community – Guest Blog

February 14, 2012

This week’s post is a guest blog entry from our client, Barry Hight, President of McGuckin Hardware in Boulder, Colorado, a family-owned and operated business in Boulder since 1955. Why we love being a part of the Boulder community As a family-owned business in Boulder for the last 56 years, it has been increasingly important [...]

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Expressing Our Inner “Nerd” (Similar to the Outer Nerd, Only More Graph-Like)

February 8, 2012

We find visual communication the easiest way to brainstorm, solve problems, and present solutions. Other than Liza’s hand drawn diagrams, (more accurately known as “smart scribbles”) a tool we use a lot is MindJet’s MindManager. This software enables us to turn said scribbles into easy-to-follow visuals that allow for sharing ideas clearly and concisely (and [...]

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3 Tips to Recapping Your Business’ Efforts

February 1, 2012

In today’s busy and fast-paced culture, businesses often focus on completing and moving onto the next project. However, taking some additional time to recap your efforts will help keep your business organized, identify important trends and may help in determining next steps. Here is our general approach to recaps: Track Anything & Everything- whether it’s [...]

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4 Twitter Tips and Tools

January 25, 2012

If you are trying to maximize Twitter as a marketing tool, here are some tips and tools we find helpful… Tips: Add your Twitter handle to your email signature. It will allow people you are in touch with regularly to be aware of your presence and follow you. Hashtags should be used to build brand [...]

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Why we invented the style cube (like the wheel, but different)

January 18, 2012

Style Cubes are portable, solar-powered merchandise displays that Liza invented in order to showcase all of the things you can actually buy at Denver Pavilions. Research showed that many downtown Denver workers (and 60,000+ pedestrians on the 16th St. Mall) were unaware of the retail mix at the center and that you can actually buy [...]

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Meet our Neighborhood

January 10, 2012

Like old friends, we feel compelled to share: • Pajama Baking Company – PBC provides us with our regular morning coffee and treats. It is our top stop for a quick lunch. We cannot wait for the return of the pumpkin cookies. • Stella’s Coffeehaus – This little coffee shop is where we head when [...]

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Using Pinterest as a Marketing Tool

January 6, 2012

Pinterest is a virtual pinboard and visual tool that allows users to organize things found on the web and share with fellow users. Popular categories on Pinterest include home décor, crafts, fashion and food (Mashable). In December, Pinterest had 11 million views per week, 40 times more than six months earlier (Mashable). As many social [...]

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QR Codes: “keep track” of your marketing efforts…

December 22, 2011

We created an online holiday coupon book for The Village Shopping Center. The greatest challenges were getting the book to customers and tracking its success. We devised a variety of distribution methods: QR code posters, sign holders, gift tags for store distribution, eblasts, social media, web links, newspaper inserts and online ads. By incorporating a [...]

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Welcome to The Big Itch!

December 12, 2011

Hello and welcome to the Prall Marketing blog, The Big Itch. Why the funny name? Liza’s nickname growing up was “mosquito”, and unbeknownst to her for most of her life, it was because she was in fact, a ‘big itch’: inquisitive, curious and busy! As it turns out, things have not changed much. Please follow [...]

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